FMCG brands
Track your shelf position daily. Catch undercutting early, time promo windows.
Retail intelligenceDaily pricing
Daily pricing
across Belgian
retailers.
Track your products and competitors across every major Belgian grocery retailer. One dataset, daily updates, months of history.
- 0months of history
- ✓Belgium-wide
- 0products tracked
- daily refresh
Actionable insights
Data that tells you what to do next.
Raw pricing data is a starting point. From there we derive actionable insights: products under-promoted, trends & patterns, competitors quietly cutting price, promo windows where demand outpaces supply.
- Spot products lagging behind category promo intensity
- Detect quiet price cuts before sales reports flag them
- Identify high-demand windows with low competitor activity
- Surface shrinkflation across retailer-owned brands
Brand snapshot
Ice Cream — Chocolate range
live
Promo gap
−18%
Avg price/L
€4.20
Coverage
9/11
12-week trend
YouCategory
Opportunity
Your Chocolate Chunk SKU is missing the summer promo window. Category competitors run 2.4x more promos in this 6-week period than you.
Detected from 14 days of category data
+12% lift opportunity
Live retailer feed
live
C
22.4k SKUs·4 mins ago
Recent products
Chocolate Chunk Ice Cream 500ml▼€4.99
Strawberry Yogurt 500g—€1.29
Extra Virgin Olive Oil 750ml▲€8.49
A18.2k SKUs
D15.9k SKUs
L12.7k SKUs
B9.1k SKUs
Real-time
CoverageDiscover every retailer we cover
Every major Belgian retailer, one feed.
We consolidate data from the country's biggest grocery players (discounters, full-service, premium, and online) into a single normalized dataset. Cross-retailer product matching included.
Full-service supermarkets
national chains
Discounters
hard & soft discount
Premium & organic
specialty banners
Online-only
delivery & click-collect
Who it's for
Built for teams that own pricing decisions.
Retailers
Benchmark assortment, pricing, and promo intensity against competitors in real time.
Analytics & consultancies
Clean, enriched retail data for client work. API or scheduled feeds.
Custom competitor tracking
A retailer or webshop we don't cover yet? We build it. From €125/month.
What's included
Beyond raw data: enriched, matched, ready to use.
Every engagement ships with cross-retailer product matching, pre-calculated unit prices, and enrichment that turns raw retail data into analyst-grade input.
Data coverage
- All major Belgian retailers
- Daily refresh
- Promotion data per retailer
- Prices per location
- ?Custom competitor dataOn request
Enrichment
- Cross-retailer product matching
- EAN / GTIN
- Price per kg, liter, piece
- Promo depth & frequency calc.
- Shrinkflation detection
- Brand & category normalization
Insights & delivery
- Weekly PDF report
- Pricing & promo history
- Competitive positioning insights
- REST API accessOptional
- ?Custom dashboardsOn request
Pricing scales with catalogue size and integration scope. Happy to walk through specifics on a call.
How we compare
Positioned between enterprise and manual.
Most retail data options force a trade-off: pay six figures for an enterprise contract, or burn analyst hours on spreadsheets. We sit in the middle: serious data, sensible pricing, no procurement marathon.
| Supercompare | Enterprise providers | Manual / in-house | |
|---|---|---|---|
| Daily refresh across all retailers | |||
| Belgian retail focus | |||
| Cross-retailer product matching | |||
| Free sample report before commitment | |||
| Setup in days, not quarters | |||
| Mid-market pricing | |||
| Custom competitor scraping on request | |||
| Founder-led, direct support |
How it starts
Request a sampleGet a free sample report for your brand.
Tell us 1 to 5 SKUs you care about. We send back a tailored report showing live pricing, promo windows, and competitor positioning across all tracked retailers. No commitment, no recurring contact, just data.
Want a sample for your brand?
20 minutes. Walk away with free insights about your brand.